SE Forum Module:
A forum is a great way to keep customers coming back to your web site, and to prove yourself as a true expert in your arena. By allowing customers to present questions to you and your staff for all who are interested to view, you can show that you really know what you are doing. A forum also provides a great way to receive feedback about your company and products, as well as to learn of new additions you can make to your web site to bring in more business and satisfy your customers better.
Frequently Asked Questions about Forums
Q. I just don't have the time to manage a forum! Doesn't it take a lot of work?A. One of the most common questions we hear about forums is whether they will take too much time to manage and keep up to date. Nothing can be further from the truth - if you set up your forum properly from the start. One of the ways to do this is by selecting several long-standing and trusted customers as moderators within your forum, to drastically reduce the role you need to play within your site on a consistent basis. These people will also be your advocates, bringing new visitors to the site and making sure that they feel welcome.
Q. Will a forum help me out in search engines?A. In short, yes. Forums are beneficial for search engines because they contain questions and comments from real site visitors, not just the in-house text that is written on your web site. This is important because companies often know their industry so well that they can easily over-estimate the level of knowledge a potential customer may have. Without the questions and comments posted on your forum, search engines may never pick up some of the key words and phrases that customers will use to find your web site. Remember, a Google search can't find you by something that's not written on your web site.
